BK Beauty co-founders discuss the DTC landscape, specifically focusing on how manufacturers leverage social platforms like TikTok for direct sales and the risks involved.
BK Beauty co-founders discuss the DTC landscape, specifically focusing on how manufacturers leverage social platforms like TikTok for direct sales and the risks involved.
Apparis co-founder Lauren Nouchi explains how focusing on a hero product allowed their brand to grow through a direct-to-consumer model.
Rotten's Michael Fisher discusses the evolution from a single-product online DTC brand to expansion in 1,000+ retail locations while maintaining direct sales.