Managing Customer Expectations

Answer

Ian and Mark Hammersley discuss the importance of setting expectations and providing valuable information to new customers through email marketing.

Source: Ecommerce: Ecommerce Email For First Time Customers on Ecommerce: The Hammersley Brothers.

Top episodes

1. 1. Ecommerce: Ecommerce Email For First Time Customers

   Ecommerce: The Hammersley Brothers

   Ian and Mark Hammersley discuss the importance of setting expectations and providing valuable information to new customers through email marketing.

2. 2. Is Loyalty Created in the Post-Purchase Experience?

   Retail Remix

   Alicia Esposito and Amit Sharma explore how proactive communication and fulfillment transparency create loyalty in the post-purchase phase.

3. 3. Fulfillment’s Big Profitability Problem

   Retail Remix

   Josh Bartel discusses how retailers can use proactive communication and transparent updates to manage customer expectations amidst supply chain constraints.

← Search again on AskThePods