Mailchimp

Answer

Explores shifting from paid ads to owned audiences using newsletters and ESPs like Mailchimp to build profitable Shopify customer relationships.

Source: From Paid Ads To Owned Audiences: DTC Growth Strategies With Newsletter Monetization on eCommerce Fastlane.

Top episodes

1. 1. From Paid Ads To Owned Audiences: DTC Growth Strategies With Newsletter Monetization

   eCommerce Fastlane

   Explores shifting from paid ads to owned audiences using newsletters and ESPs like Mailchimp to build profitable Shopify customer relationships.

2. 2. Mailchimp and Shopify no longer integrating - what you need to do about it

   eCommerce MasterPlan

   Addresses the major 2019 split between Mailchimp and Shopify, providing advice on migration, alternative links, and choosing new platforms.

3. 3. Are Industry Events Ever Coming Back? Retail X and the Sacrificial Lambs of 2021

   Future Commerce

   Discusses industry news including the acquisition of Mailchimp by Intuit (QuickBooks) and what it means for small business growth.

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