Annette DeLancey discusses the profitability of US manufacturing and the significant sales impact of 'Made in USA' branding on product pages.
Annette DeLancey discusses the profitability of US manufacturing and the significant sales impact of 'Made in USA' branding on product pages.
Chris Nelson of MCARBO discusses the advantages and challenges of manufacturing almost entirely in the United States and the resulting brand strength.
Kurt Elster explores 'Manufacturing Authenticity' and how highlighting specific geographic manufacturing locations creates a strategic brand advantage.