Meta's Garrick Tiplady and Kitsch's Yingying Kuang discuss scaling creative and media buying using AI-driven tools and machine learning.
Meta's Garrick Tiplady and Kitsch's Yingying Kuang discuss scaling creative and media buying using AI-driven tools and machine learning.
Explores Meta’s Advantage+ updates and how machine learning algorithms are shifting the landscape for DTC advertisers.
Armen Mkrtchyan shares how predictive AI and machine learning allow brands to test ad creative against synthetic consumer agents before launch.