Melissa Morris of Métier discusses creating a new luxury leather brand, focusing on artisanal production, quality materials, and effective brand storytelling.
Melissa Morris of Métier discusses creating a new luxury leather brand, focusing on artisanal production, quality materials, and effective brand storytelling.
While focusing on AG1, this episode dives deep into the 'four engines of modern luxury brands' and how to maintain luxury status.
Achim Berg, a luxury think tank founder, joins the podcast to unpack luxury branding strategies and the current pressures facing the high-end market.