Dr. Julie Chung explains how to reimagine a product category to create a luxury brand through design, material quality, and high-end retail strategy.
Dr. Julie Chung explains how to reimagine a product category to create a luxury brand through design, material quality, and high-end retail strategy.
Maxwell Scott Bags founder William Forshaw discusses building an international luxury leather goods brand, focusing on quality, ethos, and specific market positioning.
An exploration of how luxury brands use culture and distribution to build status, specifically examining high-end skincare and fragrance success stories like Byredo.