Luxury Brand Revitalization

Top 3 podcast episodes answering this question on AskThePods · revitalizing a luxury brand.

Answer

Melissa Lefere-Cobb and Michelle Ochs discuss the strategic revival of the iconic Hervé Léger brand for a contemporary audience.

Source: Hervé Léger's Melissa Lefere-Cobb and Michelle Ochs on reviving the brand with ‘product, price and PR’ on The Glossy Podcast.

Top episodes

  1. 1. Hervé Léger's Melissa Lefere-Cobb and Michelle Ochs on reviving the brand with ‘product, price and PR’

    The Glossy Podcast

    Melissa Lefere-Cobb and Michelle Ochs discuss the strategic revival of the iconic Hervé Léger brand for a contemporary audience.

  2. 2. Carolina Herrera's Wes Gordon: Department stores aren't the only important sales channel anymore

    The Glossy Podcast

    Wes Gordon shares insights on leading the creative direction and modernizing the house of Carolina Herrera.

  3. 3. New leadership at Vogue, Proenza Schouler, layoffs at YNAP — and a luxury watches update with SwissWatchExpo CEO Eugene Tutunikov

    The Glossy Podcast

    A look at how new leadership at major fashion houses like Vogue and Proenza Schouler drives brand innovation and revitalization.

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