Luxury Brand Revitalization

Top 3 podcast episodes answering this question on AskThePods · revitalizing luxury brand identity.

Answer

Mark Cross CEO Ulrik Garde Due discusses the 'different speed' and strategies required to revitalize established luxury brands for the modern market.

Source: Mark Cross CEO Ulrik Garde Due: 'A different speed' is now required of luxury brands on The Glossy Podcast.

Top episodes

  1. 1. Mark Cross CEO Ulrik Garde Due: 'A different speed' is now required of luxury brands

    The Glossy Podcast

    Mark Cross CEO Ulrik Garde Due discusses the 'different speed' and strategies required to revitalize established luxury brands for the modern market.

  2. 2. Hervé Léger's Melissa Lefere-Cobb and Michelle Ochs on reviving the brand with ‘product, price and PR’

    The Glossy Podcast

    Hervé Léger's leadership explains how they are reviving the brand through product, price, and PR strategies to appeal to contemporary consumers.

  3. 3. Carolina Herrera's Wes Gordon: Department stores aren't the only important sales channel anymore

    The Glossy Podcast

    Wes Gordon discusses evolving Carolina Herrera beyond traditional sales channels and the process of updating a luxury brand's identity for modern consumers.

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