Luxury Brand Positioning

Top 3 podcast episodes answering this question on AskThePods · luxury brand positioning strategy.

Answer

Melissa Morris discusses launching Métier, focusing on high-quality leather goods and identifying market gaps within the luxury sector.

Source: Métier's Melissa Morris on filling the 'market gap' for a new luxury leather goods brand on The Glossy Podcast.

Top episodes

  1. 1. Métier's Melissa Morris on filling the 'market gap' for a new luxury leather goods brand

    The Glossy Podcast

    Melissa Morris discusses launching Métier, focusing on high-quality leather goods and identifying market gaps within the luxury sector.

  2. 2. Recapping Milan Fashion Week, and breaking down the competition between LVMH and Hermès

    The Glossy Podcast

    This episode analyzes the market positioning strategies of luxury giants LVMH and Hermès, comparing their approaches to competition and growth.

  3. 3. Week in Review: Gucci's executive shakeup, Ralph Lauren's price hikes, the Lyst Index

    The Glossy Podcast

    Discussion of Gucci's executive shakeup and Ralph Lauren's price increases as methods of luxury market positioning.

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