Luxury Brand Positioning

Top 3 podcast episodes answering this question on AskThePods · positioning strategies for luxury brands.

Answer

Melissa Morris discusses filling market gaps for new luxury leather brands through artisanal production and high-quality materials.

Source: Métier's Melissa Morris on filling the 'market gap' for a new luxury leather goods brand on The Glossy Podcast.

Top episodes

  1. 1. Métier's Melissa Morris on filling the 'market gap' for a new luxury leather goods brand

    The Glossy Podcast

    Melissa Morris discusses filling market gaps for new luxury leather brands through artisanal production and high-quality materials.

  2. 2. Recapping Milan Fashion Week, and breaking down the competition between LVMH and Hermès

    The Glossy Podcast

    Breaks down the competition between LVMH and Hermès, analyzing their differing strategic positions in the luxury market.

  3. 3. Week in Review: Gucci's executive shakeup, Ralph Lauren's price hikes, the Lyst Index

    The Glossy Podcast

    Analyzes Gucci’s executive shakeup and Ralph Lauren’s price increases as a method of luxury market repositioning.

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