Luxury Brand Positioning

Top 3 podcast episodes answering this question on AskThePods · defining luxury brand identity.

Answer

Aurate co-founder Sophie Kahn discusses bridging the gap between legacy luxury and affordable jewelry through strategic positioning.

Source: Aurate's Sophie Kahn on making DTC jewelry that measures up to Fifth Avenue's luxury options on The Glossy Podcast.

Top episodes

  1. 1. Aurate's Sophie Kahn on making DTC jewelry that measures up to Fifth Avenue's luxury options

    The Glossy Podcast

    Aurate co-founder Sophie Kahn discusses bridging the gap between legacy luxury and affordable jewelry through strategic positioning.

  2. 2. How Byredo Built a $200M Luxury Brand Without Heritage

    Ecommerce On Tap

    Explores how perfume brand Byredo built a $200M luxury empire in under 20 years without traditional heritage.

  3. 3. How luxury sleepwear DTC brand Lunya & Lahgo is increasing Shopify sales 200%

    eCommerce MasterPlan

    Founder Ashley Merrill explains how Lunya grew 200% by carving out a luxury niche in the sleepwear category.

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