Breakdown of how Byredo built a $200M luxury brand in 20 years, focusing on the distinction between premium and luxury and the importance of not flooding the market.
Breakdown of how Byredo built a $200M luxury brand in 20 years, focusing on the distinction between premium and luxury and the importance of not flooding the market.
Dr. Julie Chung explains how T3 redefined hair tools as luxury beauty products by reimagining product categories rather than competing on technical features.
Maxwell Scott Bags founder William Forshaw discusses the international power of a luxury brand and targeting specific market segments to maintain high customer lifetime value.