Melissa Morris of Métier explains how to launch and position a new luxury leather goods brand by identifying market gaps and leveraging high-quality craftsmanship.
Melissa Morris of Métier explains how to launch and position a new luxury leather goods brand by identifying market gaps and leveraging high-quality craftsmanship.
Dr. Julie Chung shares how to reimagine a product category (like hair tools) into a luxury segment through strategic design, messaging, and retail placement.
Aureum Collective founder Cass DiMicco discusses establishing a unique brand position and the role of influencer status in launching a luxury-leaning jewelry brand.