Luxury Brand Modernization

Top 3 podcast episodes answering this question on AskThePods · modernizing luxury brand identity.

Answer

Movado's Margot Grinberg discusses reintroducing and modernizing a legacy luxury watch brand for the digital age and younger consumers.

Source: Movado Brand president Margot Grinberg on reintroducing a legacy watch company to younger shoppers on Modern Retail Podcast.

Top episodes

  1. 1. Movado Brand president Margot Grinberg on reintroducing a legacy watch company to younger shoppers

    Modern Retail Podcast

    Movado's Margot Grinberg discusses reintroducing and modernizing a legacy luxury watch brand for the digital age and younger consumers.

  2. 2. Carolina Herrera's Wes Gordon: Department stores aren't the only important sales channel anymore

    The Glossy Podcast

    Wes Gordon explains the revitalization of Carolina Herrera, focusing on balancing heritage with modern sales channels and contemporary consumer appeal.

  3. 3. Hervé Léger's Melissa Lefere-Cobb and Michelle Ochs on reviving the brand with ‘product, price and PR’

    The Glossy Podcast

    Leadership from Hervé Léger discusses reviving the iconic brand using a mix of product, pricing, and PR to navigate the modern fashion landscape.

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