Luxury Brand Marketing

Top 3 podcast episodes answering this question on AskThePods · marketing strategies for luxury brands.

Answer

Melissa Morris discusses filling market gaps for new luxury brands and leveraging celebrity red-carpet moments for brand storytelling.

Source: Métier's Melissa Morris on filling the 'market gap' for a new luxury leather goods brand on The Glossy Podcast.

Top episodes

  1. 1. Métier's Melissa Morris on filling the 'market gap' for a new luxury leather goods brand

    The Glossy Podcast

    Melissa Morris discusses filling market gaps for new luxury brands and leveraging celebrity red-carpet moments for brand storytelling.

  2. 2. MCM’s Dan Manioci: 'You have to be quick and respond to the customer in real time’

    The Glossy Podcast

    MCM's VP of Marketing discusses the evolution of luxury marketing over the last five years and the importance of real-time customer response.

  3. 3. Fashion Month Edition: Dora Maar CEO Lauren Wilson on leveraging NYFW's marketing opportunities

    The Glossy Podcast

    Lauren Wilson of Dora Maar explains how luxury brands leverage events like NYFW for strategic marketing and maintaining premium positioning.

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