Melissa Morris discusses launching and marketing Métier, a luxury leather goods brand, and the importance of storytelling in high-end retail.
Melissa Morris discusses launching and marketing Métier, a luxury leather goods brand, and the importance of storytelling in high-end retail.
MCM’s VP of Marketing discusses real-time customer engagement and the evolution of luxury marketing strategies in the digital age.
Ana Bolanos shares insights on marketing high-priced, artisan-made products and targeting the right audience to build a luxury brand.