Luxury Brand Growth

Answer

Hervé Léger executives discuss reviving the iconic luxury brand through a mix of product strategy, price adjustments, and celebrity-driven PR.

Source: Hervé Léger's Melissa Lefere-Cobb and Michelle Ochs on reviving the brand with ‘product, price and PR’ on The Glossy Podcast.

Top episodes

1. 1. Hervé Léger's Melissa Lefere-Cobb and Michelle Ochs on reviving the brand with ‘product, price and PR’

   The Glossy Podcast

   Hervé Léger executives discuss reviving the iconic luxury brand through a mix of product strategy, price adjustments, and celebrity-driven PR.

2. 2. Maxwell Scott Bags' William Forshaw discusses international, and the power of a luxury brand

   eCommerce MasterPlan

   William Forshaw of Maxwell Scott Bags discusses the power of a luxury brand and strategies for international growth in the high-end leather goods market.

3. 3. Week in Review: Kylie Jenner's potential new brand, Rolex's Bucherer acquisition, Lanvin's struggles

   The Glossy Podcast

   A review of current luxury market trends, including the rise of 'quiet luxury' brands and how struggling luxury houses like Lanvin attempt to grow or stabilize.

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