Luxury Brand Expansion

Answer

Learn how Canadian outerwear brand Mackage expands into global luxury markets while maintaining its heritage and brand identity.

Source: How Mackage Went Global While Staying True to Its Roots on Shopify Masters.

Top episodes

1. 1. How Mackage Went Global While Staying True to Its Roots

   Shopify Masters

   Learn how Canadian outerwear brand Mackage expands into global luxury markets while maintaining its heritage and brand identity.

2. 2. Mark Cross CEO Ulrik Garde Due: 'A different speed' is now required of luxury brands

   The Glossy Podcast

   Mark Cross CEO Ulrik Garde Due discusses revitalizing America’s oldest luxury brand and expanding it into a lifestyle positioning.

3. 3. Carolina Herrera's Wes Gordon: Department stores aren't the only important sales channel anymore

   The Glossy Podcast

   Wes Gordon of Carolina Herrera discusses modern luxury expansion strategies beyond traditional department store channels.

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