Luxury Brand Evolution

Top 3 podcast episodes answering this question on AskThePods · modernizing luxury brand identity.

Answer

Shinola's journey from a defunct shoe polish label to a Detroit-based luxury powerhouse known for watches and leather goods.

Source: Shinola: Crafting Luxury Watches and Revitalizing Detroit on Ecommerce On Tap.

Top episodes

  1. 1. Shinola: Crafting Luxury Watches and Revitalizing Detroit

    Ecommerce On Tap

    Shinola's journey from a defunct shoe polish label to a Detroit-based luxury powerhouse known for watches and leather goods.

  2. 2. Hervé Léger's Melissa Lefere-Cobb and Michelle Ochs on reviving the brand with ‘product, price and PR’

    The Glossy Podcast

    Executives from Hervé Léger discuss the strategic revival and evolution of the brand to recapture its early-2000s cultural relevance.

  3. 3. MCM’s Dirk Schönberger on maintaining 'a glimpse of heritage’ as the brand evolves

    The Glossy Podcast

    MCM's Dirk Schönberger explores how a luxury brand balances its 45-year heritage with the need to evolve for modern consumers.

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