Luxury Brand Evolution

Top 3 podcast episodes answering this question on AskThePods · luxury brand evolution over time.

Answer

Hervé Léger's leadership discusses the strategic revival of the iconic brand, focusing on product and PR to navigate the modern luxury landscape.

Source: Hervé Léger's Melissa Lefere-Cobb and Michelle Ochs on reviving the brand with ‘product, price and PR’ on The Glossy Podcast.

Top episodes

  1. 1. Hervé Léger's Melissa Lefere-Cobb and Michelle Ochs on reviving the brand with ‘product, price and PR’

    The Glossy Podcast

    Hervé Léger's leadership discusses the strategic revival of the iconic brand, focusing on product and PR to navigate the modern luxury landscape.

  2. 2. Shinola: Crafting Luxury Watches and Revitalizing Detroit

    Ecommerce On Tap

    The story of Shinola's evolution from a defunct shoe polish name into a modern luxury watch and lifestyle brand based in Detroit.

  3. 3. Week in Review: Luxury’s bumpy ride, Steve Madden’s latest acquisition and beauty’s Prop 65 problem

    The Glossy Podcast

    A review of the luxury sector's current challenges, exploring how brands are adapting their strategies to economic shifts and changing consumer tastes.

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