Luxury Beauty Brand Building

Top 3 podcast episodes answering this question on AskThePods · building a luxury beauty brand.

Answer

Dr. Julie Chung explains how to disrupt established industries by treating tools as beauty products, focusing on design and messaging to elevate brands to luxury status.

Source: Stop Competing on Features: Reimagine Your Entire Product Category Instead on Shopify Masters.

Top episodes

  1. 1. Stop Competing on Features: Reimagine Your Entire Product Category Instead

    Shopify Masters

    Dr. Julie Chung explains how to disrupt established industries by treating tools as beauty products, focusing on design and messaging to elevate brands to luxury status.

  2. 2. S9 E1: Why DTC Success is All About the Slow Burn (ft. Dianna Cohen of Crown Affair)

    Limited Supply

    Dianna Cohen, founder of Crown Affair, shares her playbook for building a luxury haircare brand through visual literacy and meticulous product development.

  3. 3. From Selling Ice Cream to Skincare with Vimla Black-Gupta, Co-Founder and CEO of Ourself

    Stairway to CEO

    Ourself CEO Vimla Black-Gupta shares insights from her career at major luxury houses like Bobbi Brown and Estée Lauder on building high-end skincare brands.

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