Ltv Forecasting

Answer

A deep dive into building a growth map using LTV Forecasting, specifically looking at customer cohorts to set business expectations.

Source: Revisiting: How to Build a Map to Profitable Growth on Ecommerce Playbook.

Top episodes

1. 1. Revisiting: How to Build a Map to Profitable Growth

   Ecommerce Playbook

   A deep dive into building a growth map using LTV Forecasting, specifically looking at customer cohorts to set business expectations.

2. 2. How to Design Your Ecommerce Forecast (3 Rules)

   Ecommerce Playbook

   Explains rules for designing an ecommerce forecast, featuring a specific model for cohort-based LTV forecasting.

3. 3. Why Your ROAS Target Is Killing Your Business (And How to Fix It)

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   Discusses moving beyond ROAS to cohort-based forecasting and projecting LTV to determine acquisition targets.

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