Alex Hormozi explains three ways to calculate LTV and why it determines a business's capacity to spend on customer acquisition.
Alex Hormozi explains three ways to calculate LTV and why it determines a business's capacity to spend on customer acquisition.
A deep dive into common misconceptions about LTV and how product nature dictates customer value more than marketing tricks.
Taylor Holiday discusses the 'Prophit System' and how to use LTV forecasting by cohort to build a map for profitable growth.