Dr. Mark Grether of PayPal Ads discusses how AI and LLMs are becoming the new storefront and the implications for customer loyalty.
Dr. Mark Grether of PayPal Ads discusses how AI and LLMs are becoming the new storefront and the implications for customer loyalty.
Evelyn Mora joins the pod to discuss world models in AI and the shift toward individual-first commerce.
Kimberly Shenk discusses the 'Trust Deficit' in retail and how brands use AI and LLMs to navigate new rules of engagement.