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Amazon advertising expert Alex breaks down PPC precision, retail media, and the 'golden rules' for sellers navigating the Amazon marketplace.

Source: Strategic Clicks: PPC Precision, Retail Media, and 'The Golden Rules' on The Seller's Edge.

Top episodes

1. 1. Strategic Clicks: PPC Precision, Retail Media, and 'The Golden Rules'

   The Seller's Edge

   Amazon advertising expert Alex breaks down PPC precision, retail media, and the 'golden rules' for sellers navigating the Amazon marketplace.

2. 2. Shopify Promotions That Actually Work (And Don't Kill Your Margins) w/ Daniel Patricio (ex Shopify)

   Shopify1Percent

   Ex-Shopify leader Daniel Patricio joins Jay Myers to discuss strategic Shopify promotions that drive growth without sacrificing profit margins.

3. 3. E027: How We Set Goals, Attribution Limitations and KPIs for Growth

   Marketing Operators

   The hosts discuss setting growth goals, the limitations of attribution, and how to define KPIs for scaling DTC brands.

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