Nik Sharma and Ben Soffer discuss authentic creator marketing, emphasizing that long-term relationships are more effective than viewing influencers as mere distribution channels.
Nik Sharma and Ben Soffer discuss authentic creator marketing, emphasizing that long-term relationships are more effective than viewing influencers as mere distribution channels.
Yash Chavan of SARAL explains the Pyramid Model of influencer marketing, focusing on moving past superficial metrics to build genuine, long-term communities of brand advocates.
Bren Daniel from Caraway Home shares how their brand scales by treating influencers as long-term brand ambassadors rather than one-off transactional partners.