Kopari’s VP of Marketing shares how she built an eight-figure influencer strategy by prioritizing long-term relationships and content flywheels over one-off big-budget campaigns.
Kopari’s VP of Marketing shares how she built an eight-figure influencer strategy by prioritizing long-term relationships and content flywheels over one-off big-budget campaigns.
Successful influencer Alexandra Jimenez explains how to target and work with influencers, specifically focusing on building sustainable, multi-campaign relationships.
Josh Durham discusses the evolution of the industry, emphasizing that modern influencer marketing is a long-term strategic play for building brand awareness and trust.