Long-Term Growth

Answer

Explores why standard ad metrics often fail to reflect true business health and how to prioritize sustainable, long-term growth.

Source: 332: Your Ads Manager ROAS is the Wrong Metric on The Ecommerce Roadmap.

Top episodes

1. 1. 332: Your Ads Manager ROAS is the Wrong Metric

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   Explores why standard ad metrics often fail to reflect true business health and how to prioritize sustainable, long-term growth.

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   CEO Melissa Palmer discusses marketing strategies that have helped her family-owned brand sustain growth since 1996.

3. 3. Play Stupid Games (with your store), Win Stupid Prizes.

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   A critique of short-term e-commerce tactics, advocating for sustainable growth and long-term expansion strategies.

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