Long-Term Brand Strategy

Answer

Explores demand generation principles, specifically the 60/40 rule for balancing long-term brand equity with short-term performance marketing.

Source: Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388 on Ecommerce Braintrust.

Top episodes

1. 1. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

   Ecommerce Braintrust

   Explores demand generation principles, specifically the 60/40 rule for balancing long-term brand equity with short-term performance marketing.

2. 2. Ep 479: How to Build a Brand That Outlasts Performance Marketing Tactics with Preston Rutherford

   DTC Podcast

   Preston Rutherford discusses building a brand identity that outlasts temporary marketing tactics, focusing on lasting consumer recall.

3. 3. Ep 576: How Silk & Snow Scaled to 10 Retail Stores by Focusing on Profitable CAC

   DTC Podcast

   The founder of Silk & Snow explains his 'long game' strategy for scaling profitably into retail and diversifying brand offerings.

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