Discusses how brands can build enduring equity, stay true to values at scale, and the shift from advertising to entertainment.
Discusses how brands can build enduring equity, stay true to values at scale, and the shift from advertising to entertainment.
Explores how brands with long purchase cycles (like mattresses) maintain relevance and build long-term trust and equity.
Jordan Karcher of Grounds & Hounds discusses scaling to 8 figures by focusing on brand perception and product-centric growth.