Long-Term Brand Equity

Answer

Scott Lux of Esprit discusses the brand's U.S. comeback, focusing on restoring brand equity and customer-centric long-term growth.

Source: Esprit’s Scott Lux: ‘At the end of the day, the product and customer have to be the heroes’ on The Glossy Podcast.

Top episodes

1. 1. Esprit’s Scott Lux: ‘At the end of the day, the product and customer have to be the heroes’

   The Glossy Podcast

   Scott Lux of Esprit discusses the brand's U.S. comeback, focusing on restoring brand equity and customer-centric long-term growth.

2. 2. EP 330: Grounds & Hounds, Jordan Karcher Spills the Coffee Beans on Product-Centric, 8-Figure Growth

   DTC Podcast

   Jordan Karcher spills the beans on building an 8-figure brand through mission-driven product growth and strong marketplace perception.

3. 3. Building a Profitable Clothing Brand on Shopify

   Shopify Masters

   The leadership of Alex Mill shares their journey of creating a profitable, lasting clothing brand on Shopify by focusing on brand perception.

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