Long-Term Brand Building

Answer

Preston Rutherford explains how to build a brand that outlasts performance marketing by creating lasting consumer memory structures.

Source: Ep 479: How to Build a Brand That Outlasts Performance Marketing Tactics with Preston Rutherford on DTC Podcast.

Top episodes

1. 1. Ep 479: How to Build a Brand That Outlasts Performance Marketing Tactics with Preston Rutherford

   DTC Podcast

   Preston Rutherford explains how to build a brand that outlasts performance marketing by creating lasting consumer memory structures.

2. 2. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

   Ecommerce Braintrust

   Pat Petriello explores demand generation principles and the ideal budget split between brand building and performance marketing.

3. 3. Cannes 2026: What Everyone Is Talking About | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   A look ahead at Cannes 2026, focusing on enduring brand equity and why marketers should prioritize entertainment and values over pure advertising.

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