Caroline Weaver discusses the Locavore Guide and how she turned a passion for small local businesses into a successful online guide and physical variety store in NYC.
Caroline Weaver discusses the Locavore Guide and how she turned a passion for small local businesses into a successful online guide and physical variety store in NYC.
This episode explores how online-only businesses can tap into their local geographical communities to build brand awareness and increase sales through offline tactics.
Jackie Mulligan, founder of ShopAppy, discusses combining ecommerce and physical retail to drive traffic to local stores and revitalize local economies through digital platforms.