Nick Mattingly of Switcher Studio explains the rise of live commerce and how to leverage livestreaming for brand building and impulse buys.
Nick Mattingly of Switcher Studio explains the rise of live commerce and how to leverage livestreaming for brand building and impulse buys.
QVC's Brian Beitler explores how the legacy shopping channel is adapting to the modern livestreaming era to build community and engagement.
Explores the nascent space of live stream shopping in the West, drawing parallels to its massive success in China.