George Davis, CMO at Cozy Earth, discusses their viral 'Bed Rot Challenge' and how testing small social experiments led to massive audience engagement.
George Davis, CMO at Cozy Earth, discusses their viral 'Bed Rot Challenge' and how testing small social experiments led to massive audience engagement.
An episode dedicated to the mechanics of running sweepstakes that actually drive results for DTC brands, covering planning and promotion.
Explores creating revenue-driving customer experiences, focusing on educating customers, pre-purchase support, and building brand loyalty.