Erika Geraerts explains how her brand Fluff uses a limited drop model, opening only four times a year to drive massive demand and profit.
Erika Geraerts explains how her brand Fluff uses a limited drop model, opening only four times a year to drive massive demand and profit.
Rocky Xu of Rocky’s Matcha shares how he used limited edition drops and storytelling to build a highly coveted brand from scratch.
This episode explores why consumers are drawn to limited-edition items and how brands in the CPG space use them to maintain excitement.