Erika Geraerts of Fluff discusses implementing a limited drop model, opening her store only four times a year to drive massive demand and community engagement.
Erika Geraerts of Fluff discusses implementing a limited drop model, opening her store only four times a year to drive massive demand and community engagement.
Rocky Xu explains how he built Rocky's Matcha into a coveted brand using intentional limited edition drops and flea market pop-ups.
Co-hosts Gabi Barkho and Melissa Daniels explore why shoppers are obsessed with limited-edition scents and flavors in the CPG space.