Erika Geraerts of Fluff explains how to run a 'limited drop' model successfully, opening her store only four times a year to drive demand.
Erika Geraerts of Fluff explains how to run a 'limited drop' model successfully, opening her store only four times a year to drive demand.
Crocs' Senior Director discusses scaling custom footwear through limited edition drops and co-creation strategies to drive massive demand.
This episode explores why shoppers are obsessed with limited-edition scents and flavors, focusing on LTO (Limited Time Offer) strategies in CPG.