Limited Edition Products

Answer

Rocky Xu explains how he built a high-demand brand using limited edition drops and intentional scarcity.

Source: Why Justin Bieber & Louis Vuitton Want Rocky’s Matcha on Shopify Masters.

Top episodes

1. 1. Why Justin Bieber & Louis Vuitton Want Rocky’s Matcha

   Shopify Masters

   Rocky Xu explains how he built a high-demand brand using limited edition drops and intentional scarcity.

2. 2. How to Implement a Limited Drop Model Without Losing Money

   Shopify Masters

   Erika Geraerts of Fluff discusses how to run a limited drop model successfully without losing money.

3. 3. Ep 453: Scaling Custom Footwear at Crocs – Inside B2B Strategies and Customer Personalization

   DTC Podcast

   Nick Lamothe from Crocs discusses scaling custom footwear and the use of limited edition drops to drive B2B and B2C demand.

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