Limited Edition Products

Answer

Rocky Xu discusses how he built Rocky's Matcha into a coveted brand using intentional limited edition releases to drive massive demand.

Source: Why Justin Bieber & Louis Vuitton Want Rocky’s Matcha on Shopify Masters.

Top episodes

1. 1. Why Justin Bieber & Louis Vuitton Want Rocky’s Matcha

   Shopify Masters

   Rocky Xu discusses how he built Rocky's Matcha into a coveted brand using intentional limited edition releases to drive massive demand.

2. 2. How to Implement a Limited Drop Model Without Losing Money

   Shopify Masters

   Erika Geraerts of Fluff explains her unique business model of only opening her store four times a year using a limited drop approach.

3. 3. Ep 453: Scaling Custom Footwear at Crocs – Inside B2B Strategies and Customer Personalization

   DTC Podcast

   Crocs' Nick Lamothe shares insights on scaling custom footwear and using limited edition drops to drive exclusive demand and customer personalization.

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