Erika Geraerts explains how to implement a limited drop model effectively without losing money, focusing on scarcity and exclusivity.
Erika Geraerts explains how to implement a limited drop model effectively without losing money, focusing on scarcity and exclusivity.
Carhartt’s VP of Marketing discusses their limited-edition collaboration with Guinness and the tactics used to drive demand through exclusivity.
A deep dive into the 'drop model' and the sustainability of the hype economy surrounding limited releases in the retail industry.