Limited Edition Product Launches

Answer

Rocky Xu explains how he built Rocky’s Matcha into a coveted brand using intentional limited edition drops and scarcity tactics.

Source: Why Justin Bieber & Louis Vuitton Want Rocky’s Matcha on Shopify Masters.

Top episodes

1. 1. Why Justin Bieber & Louis Vuitton Want Rocky’s Matcha

   Shopify Masters

   Rocky Xu explains how he built Rocky’s Matcha into a coveted brand using intentional limited edition drops and scarcity tactics.

2. 2. How to Implement a Limited Drop Model Without Losing Money

   Shopify Masters

   Erika Geraerts of Fluff discusses her innovative business model of only opening her store four times a year for limited product drops.

3. 3. 221. Morgan's strategy to sell out her new collections

   The Ecommerce Roadmap

   Morgan Lane Tanner shares her strategy for selling out new jewelry collections immediately upon launch by involving her community.

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