Alex Hormozi breaks down how to calculate LTV and why it determines the 'max cap' and strategic decisions for a business's growth.
Alex Hormozi breaks down how to calculate LTV and why it determines the 'max cap' and strategic decisions for a business's growth.
Scentbird co-founder Andrei Rebrov discusses maximizing LTV through subscription growth, churn management, and identifying high-value customer segments.
An ecommerce-specific breakdown of how to use LTV in strategy, including measurement tactics and the relationship between churn and growth.