Alex Hormozi breaks down the critical concept of Customer Lifetime Value (LTV), outlining three specific methods for calculation and how to use those numbers to scale.
Alex Hormozi breaks down the critical concept of Customer Lifetime Value (LTV), outlining three specific methods for calculation and how to use those numbers to scale.
An episode focused on the LTV:CAC ratio, clarifying common misconceptions about LTV vs. lifetime gross profit to help businesses scale profitably.
A deep dive into building an LTV Forecast using cohort analysis to create a roadmap for profitable ecommerce growth.