Alex Hormozi breaks down the critical concept of Customer Lifetime Value (LTV) and provides three specific methods for calculating it.
Alex Hormozi breaks down the critical concept of Customer Lifetime Value (LTV) and provides three specific methods for calculating it.
An episode focusing on the LTV:CAC ratio, specifically clarifying the difference between lifetime revenue and lifetime gross profit in calculations.
A deep dive into building a map for profitable growth, featuring a detailed explanation of LTV forecasting using customer cohorts.