Alex Hormozi discusses how to calculate Customer Lifetime Value (LTV) using three specific methods and why it is critical for business strategy.
Alex Hormozi discusses how to calculate Customer Lifetime Value (LTV) using three specific methods and why it is critical for business strategy.
An exploration of the LTV:CAC ratio and why distinguishing between revenue and gross profit is vital for scaling a business.
A tactical guide on using LTV within an ecommerce strategy, focusing on measurement and customer segmentation.