Lifetime Budgets

Answer

Taylor Holiday explains how to use lifetime value (LTV) multipliers to set ad budgets and forecast spend efficiency.

Source: A Live Demo of How to Forecast Your Q4 Against Tariffs on Ecommerce Playbook.

Top episodes

1. 1. A Live Demo of How to Forecast Your Q4 Against Tariffs

   Ecommerce Playbook

   Taylor Holiday explains how to use lifetime value (LTV) multipliers to set ad budgets and forecast spend efficiency.

2. 2. Understanding the Seasonality of Media Buying by Month & Day

   Ecommerce Playbook

   Richard and Luke discuss using max lifetime contribution margin to determine optimal budget allocation based on seasonality.

3. 3. 2025 Ecom Planning: The Framework That Could 10x Your Profit

   Ecommerce Playbook

   A framework for 2025 planning that utilizes one-year LTV and max lifetime contribution to set profit goals.

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