Lifestyle Marketing

Answer

Alyse Borkan of Rocco explains how focusing on a 'lifestyle of hosting' effectively launched their mini-fridge brand.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Alyse Borkan of Rocco explains how focusing on a 'lifestyle of hosting' effectively launched their mini-fridge brand.

2. 2. Rundown: Levi's weighing Dockers sale, QVC gets into pickleball & PepsiCo acquires Siete

   Modern Retail Podcast

   Modern Retail editors discuss how brands like Levi's and QVC use lifestyle branding to enter niche markets and revitalize image.

3. 3. A Group Chat Inspired a Multimillion-Dollar Brand

   Shopify Masters

   The founders of a hat company discuss building a brand focused on the 'dad' lifestyle and community.

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