Lifestyle Marketing

Answer

Alyse Borkan of Rocco discusses shifting the marketing focus from the product (mini fridges) to the lifestyle of hosting and aesthetics.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Alyse Borkan of Rocco discusses shifting the marketing focus from the product (mini fridges) to the lifestyle of hosting and aesthetics.

2. 2. Ep 579: How to Nail DTC Merchandising in Q1: From Scroll to Sale

   DTC Podcast

   A breakdown of how to merge creative strategy with merchandising by shifting the narrative from products to the feelings and routines associated with a lifestyle.

3. 3. A Group Chat Inspired a Multimillion-Dollar Brand

   Shopify Masters

   The founders of a hat company for dads discuss building a lifestyle brand that sells identity and values rather than just apparel.

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