Lifestyle Marketing

Top 3 podcast episodes answering this question on AskThePods · creating a lifestyle marketing strategy.

Answer

Alyse Borkan of Rocco explains how to market a lifestyle rather than just a product to build a brand around hosting and aesthetics.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

  1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

    Shopify Masters

    Alyse Borkan of Rocco explains how to market a lifestyle rather than just a product to build a brand around hosting and aesthetics.

  2. 2. A Group Chat Inspired a Multimillion-Dollar Brand

    Shopify Masters

    The founders of a hat brand discuss creating a community-first identity that transcends the product to sell a specific way of life.

  3. 3. The Brand That Makes Running Look Cool

    Shopify Masters

    Bandit Running founders explain how they used fashion and community to turn a running brand into a broader lifestyle movement.

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