Lifestyle Branding

Answer

Alyse Borkan of Rocco explains how to market a lifestyle rather than just a product to attract and retain customers.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Alyse Borkan of Rocco explains how to market a lifestyle rather than just a product to attract and retain customers.

2. 2. How Big Green Egg CEO Dan Gertsacov is getting zoomers into the cult of kamado cooking

   Decoder with Nilay Patel

   Big Green Egg CEO Dan Gertsacov discusses turning a functional product into an aspirational lifestyle brand for new generations.

3. 3. Sporty & Rich's Emily Oberg: 'Brands with a strong image stand the test of time'

   The Glossy Podcast

   Emily Oberg discusses building Sporty & Rich into a wellness-based lifestyle brand where the 'way of life' is the core product.

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