Lifestyle Branding

Answer

Alyse Borkan of Rocco explains why marketing a 'lifestyle of hosting' has been more effective for her brand than focusing on the actual product features.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Alyse Borkan of Rocco explains why marketing a 'lifestyle of hosting' has been more effective for her brand than focusing on the actual product features.

2. 2. Sisterly Tribe founder Kristin Hars on building a yoga lifestyle brand based in Europe

   Modern Retail Podcast

   Kristin Hars discusses building Sisterly Tribe, a yoga lifestyle brand, focusing on creating emotional connections and community beyond apparel.

3. 3. Shaun White’s Journey From Olympian to Entrepreneur

   Shopify Masters

   Olympian Shaun White shares his transition to entrepreneurship, focusing on building his brand WHITESPACE as a lifestyle representation.

← Search again on AskThePods