Lifestyle Branding

Answer

Alyse Borkan of Rocco explains how her mini-fridge brand succeeded by marketing the 'lifestyle of hosting' rather than just a kitchen appliance.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Alyse Borkan of Rocco explains how her mini-fridge brand succeeded by marketing the 'lifestyle of hosting' rather than just a kitchen appliance.

2. 2. Sisterly Tribe founder Kristin Hars on building a yoga lifestyle brand based in Europe

   Modern Retail Podcast

   Kristin Hars discusses creating Sisterly Tribe, a yoga lifestyle brand that emphasizes values and identity over simple apparel sales.

3. 3. Shaun White’s Journey From Olympian to Entrepreneur

   Shopify Masters

   Olympic snowboarder Shaun White discusses building his brand WHITESPACE and the transition from personal branding to lifestyle branding.

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