Lifestyle Branding

Answer

Alyse Borkan of Rocco explains the strategy of marketing the 'lifestyle of hosting' rather than just technical product features.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Alyse Borkan of Rocco explains the strategy of marketing the 'lifestyle of hosting' rather than just technical product features.

2. 2. Sporty & Rich's Emily Oberg: 'Brands with a strong image stand the test of time'

   The Glossy Podcast

   Emily Oberg shares how she built Sporty & Rich into a wellness-based lifestyle brand with a strong, lasting image.

3. 3. A Group Chat Inspired a Multimillion-Dollar Brand

   Shopify Masters

   Three friends explain how they built a hat company into a multimillion-dollar lifestyle brand focused on the community of fathers.

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