Lifestyle Brand Development

Answer

Alyse Borkan of Rocco explains how focusing on the 'lifestyle of hosting' effectively marketed their brand beyond just a kitchen appliance.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Alyse Borkan of Rocco explains how focusing on the 'lifestyle of hosting' effectively marketed their brand beyond just a kitchen appliance.

2. 2. Jeff Rudes and Tara Rudes-Dann on L’Agence’s expansion to home and beauty

   The Glossy Podcast

   The leaders of L’Agence discuss expanding a fashion brand into home and beauty to complete a full lifestyle offering.

3. 3. How Big Green Egg CEO Dan Gertsacov is getting zoomers into the cult of kamado cooking

   Decoder with Nilay Patel

   Big Green Egg CEO Dan Gertsacov shares strategies for maintaining a 'cult' lifestyle brand status while expanding into younger demographics.

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