Lifestyle Brand Development

Answer

The co-founder of Rocco explains the strategy of marketing a 'lifestyle of hosting' to build a brand around a specific product.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   The co-founder of Rocco explains the strategy of marketing a 'lifestyle of hosting' to build a brand around a specific product.

2. 2. How Big Green Egg CEO Dan Gertsacov is getting zoomers into the cult of kamado cooking

   Decoder with Nilay Patel

   Big Green Egg CEO Dan Gertsacov discusses evolving a traditional product into a lifestyle brand through fan-based marketing and community building.

3. 3. Jeff Rudes and Tara Rudes-Dann on L’Agence’s expansion to home and beauty

   The Glossy Podcast

   L’Agence’s leadership discusses expanding their fashion label into a broader lifestyle brand through home and beauty categories.

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