Lifestyle Brand Development

Answer

Co-founder Alyse Borkan explains why marketing the lifestyle of hosting has been more effective for her brand, Rocco, than traditional product-marketing.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Co-founder Alyse Borkan explains why marketing the lifestyle of hosting has been more effective for her brand, Rocco, than traditional product-marketing.

2. 2. How Big Green Egg CEO Dan Gertsacov is getting zoomers into the cult of kamado cooking

   Decoder with Nilay Patel

   Big Green Egg CEO Dan Gertsacov discusses transforming a functional grilling product into a 'cult' lifestyle brand using aspirational marketing.

3. 3. Jeff Rudes and Tara Rudes-Dann on L’Agence’s expansion to home and beauty

   The Glossy Podcast

   The leaders of L’Agence discuss their 16-year journey expanding from apparel into a lifestyle brand encompassing home and beauty.

← Search again on AskThePods