Lifestyle Brand Building

Answer

Alyse Borkan of Rocco discusses how marketing a specific lifestyle (hosting) rather than just a product drives customer retention and brand growth.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Alyse Borkan of Rocco discusses how marketing a specific lifestyle (hosting) rather than just a product drives customer retention and brand growth.

2. 2. How Big Green Egg CEO Dan Gertsacov is getting zoomers into the cult of kamado cooking

   Decoder with Nilay Patel

   Big Green Egg CEO Dan Gertsacov explains how to transform a product into a 'cult' lifestyle brand using community-building and modern marketing for younger demographics.

3. 3. Shaun White’s Journey From Olympian to Entrepreneur

   Shopify Masters

   Olympic legend Shaun White discusses his transition to entrepreneurship and the process of building his lifestyle brand, WHITESPACE, on Shopify.

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