Lifestyle Brand Building

Answer

Alyse Borkan of Rocco explains how marketing a lifestyle—not just a product—built her successful mini-fridge brand.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Alyse Borkan of Rocco explains how marketing a lifestyle—not just a product—built her successful mini-fridge brand.

2. 2. Jennifer Fisher on growing her namesake brand: 'It's time to step on the gas'

   The Glossy Podcast

   Jennifer Fisher discusses evolving her namesake jewelry company into a cohesive lifestyle brand and the steps taken to scale it.

3. 3. Building a Brand That Supports Your Lifestyle with Ben Donovan

   Actualize Freedom

   Ben Donovan shares a 4-step framework for building a brand that supports your personal lifestyle goals.

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