Lifestyle Brand Building

Answer

Alyse Borkan of Rocco explains how marketing a lifestyle rather than a product led to their success as a new brand.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Alyse Borkan of Rocco explains how marketing a lifestyle rather than a product led to their success as a new brand.

2. 2. How Big Green Egg CEO Dan Gertsacov is getting zoomers into the cult of kamado cooking

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   Big Green Egg CEO Dan Gertsacov discusses using modern fan-based marketing to turn a grilling product into a lifestyle cult brand.

3. 3. Shaun White’s Journey From Olympian to Entrepreneur

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   Olympian Shaun White shares his journey of building WHITESPACE, focusing on the intersection of personal image and lifestyle brand building.

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