Lifestyle Brand Building

Answer

Alyse Borkan of Rocco explains how marketing a 'hosting lifestyle' rather than just a mini-fridge helped build their brand identity and customer base.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Alyse Borkan of Rocco explains how marketing a 'hosting lifestyle' rather than just a mini-fridge helped build their brand identity and customer base.

2. 2. How Big Green Egg CEO Dan Gertsacov is getting zoomers into the cult of kamado cooking

   Decoder with Nilay Patel

   Big Green Egg CEO Dan Gertsacov discusses turning a grilling product into a lifestyle cult through community building and aspirational marketing.

3. 3. Shaun White’s Journey From Olympian to Entrepreneur

   Shopify Masters

   Olympian Shaun White discusses his transition to entrepreneurship and the process of building his lifestyle brand, WHITESPACE, on Shopify.

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