Lifestyle Brand Building

Answer

Alyse Borkan, co-founder of Rocco, discusses why marketing a lifestyle of hosting rather than a product has been effective for their brand.

Source: Getting Creative with Marketing a Lifestyle — Not the Product on Shopify Masters.

Top episodes

1. 1. Getting Creative with Marketing a Lifestyle — Not the Product

   Shopify Masters

   Alyse Borkan, co-founder of Rocco, discusses why marketing a lifestyle of hosting rather than a product has been effective for their brand.

2. 2. Shaun White’s Journey From Olympian to Entrepreneur

   Shopify Masters

   Olympian Shaun White shares his journey of building WHITESPACE, a lifestyle brand, and his pivot into entrepreneurship.

3. 3. Sporty & Rich's Emily Oberg: 'Brands with a strong image stand the test of time'

   The Glossy Podcast

   Emily Oberg, founder of Sporty & Rich, explains how building a brand with a strong image and wellness-focused lifestyle leads to success.

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