Lifecycle Marketing

Answer

Focuses on tracking lifecycle metrics instead of just revenue, with a deep dive into email and retention strategies for sustainable growth.

Source: Ep 484: How to Track Lifecycle Metrics, Not Just Revenue with Jordan Gordon from Pilothouse and The World's Best Email and Retention Podcast on DTC Podcast.

Top episodes

1. 1. Ep 484: How to Track Lifecycle Metrics, Not Just Revenue with Jordan Gordon from Pilothouse and The World's Best Email and Retention Podcast

   DTC Podcast

   Focuses on tracking lifecycle metrics instead of just revenue, with a deep dive into email and retention strategies for sustainable growth.

2. 2. Lifecycle Is Everything: The Retention Framework Every eCommerce Brand Needs With Andrew Christison

   Up Arrow Podcast

   Andrew Christison shares a comprehensive retention framework, explaining why lifecycle is the voice and relationship element of a brand.

3. 3. EP 58: Don’t go silent after BFCM (Here’s what to send next)

   Send It!

   Discusses post-BFCM retention and how to use lifecycle marketing to turn one-time holiday shoppers into repeat buyers.

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