Lifecycle Marketing

Answer

A deep dive into building a robust retention and lifecycle marketing infrastructure for e-commerce brands.

Source: Lifecycle Is Everything: The Retention Framework Every eCommerce Brand Needs With Andrew Christison on Up Arrow Podcast.

Top episodes

1. 1. Lifecycle Is Everything: The Retention Framework Every eCommerce Brand Needs With Andrew Christison

   Up Arrow Podcast

   A deep dive into building a robust retention and lifecycle marketing infrastructure for e-commerce brands.

2. 2. Ep 484: How to Track Lifecycle Metrics, Not Just Revenue with Jordan Gordon from Pilothouse and The World's Best Email and Retention Podcast

   DTC Podcast

   Focuses on shifting focus from revenue to lifecycle metrics to ensure long-term business sustainability.

3. 3. EP 58: Don’t go silent after BFCM (Here’s what to send next)

   Send It!

   Explores post-purchase lifecycle strategies to convert one-time holiday shoppers into repeat customers.

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