Andrew Christison discusses the essential retention framework every eCommerce brand needs, focusing on the human elements of customer lifecycles and using email/SMS as a growth flywheel.
Andrew Christison discusses the essential retention framework every eCommerce brand needs, focusing on the human elements of customer lifecycles and using email/SMS as a growth flywheel.
Jordan Gordon from Pilothouse explains how to track lifecycle metrics beyond just revenue, emphasizing sustainable growth through email and retention strategies.
A strategy-focused episode on engaging customers during the August/September gap to bridge the period between summer and Q4 holiday sales.