Kris Dehnert discusses scaling Dugout Mugs to $55M, focusing on how licensing partnerships with major leagues served as a primary growth engine.
Kris Dehnert discusses scaling Dugout Mugs to $55M, focusing on how licensing partnerships with major leagues served as a primary growth engine.
Explores Levelwear's transition from high-volume licensing and wholesale to a brand-centric DTC strategy, discussing the strategic trade-offs of licensing.
A deep dive into building brand equity, featuring a segment on how licensing and partnerships intersect with business growth and scale.