Erica Werber of Literie discusses building a business through specific brand partnerships and royalty-based product deals.
Erica Werber of Literie discusses building a business through specific brand partnerships and royalty-based product deals.
A deep dive into brand equity and how licensing serves as a tool for expansion through strategic relationships and product partnerships.
Paul Miller explains how to scale an Amazon business by licensing products from major brands like Nickelodeon and Sesame Street.