Explores how celebrities like Paris Hilton manage licensing portfolios and the balance between cash flow and equity in brand partnerships.
Explores how celebrities like Paris Hilton manage licensing portfolios and the balance between cash flow and equity in brand partnerships.
Discusses how Literie uses brand partnerships and royalty-based agreements to build a candle business based on specific cultural landmarks.
A deep dive into brand equity, discussing how licensing intersects with business growth, capital-B brands, and international expansion.