Jaclyn Johnson of OUAI explains how the brand leveraged customer comments and social proof to scale to a $300M valuation.
Jaclyn Johnson of OUAI explains how the brand leveraged customer comments and social proof to scale to a $300M valuation.
Nik Sharma and David Perell break down the DTC playbook, highlighting the 'brag bar' and strategic placement of social proof.
Behavioral scientist Nancy Harhut explains the psychological triggers behind social proof and how to apply decision science to marketing.