Celina Wong from TULA Skincare discusses how data analytics shapes brand strategy, handles the GA4 transition, and promotes cross-functional collaboration.
Celina Wong from TULA Skincare discusses how data analytics shapes brand strategy, handles the GA4 transition, and promotes cross-functional collaboration.
Jason Friedman reveals how to use data analytics as a 'secret weapon' to understand customer behavior and resolve operational bottlenecks.
Dan LeBlanc of Daasity discusses creating a 360-degree view of cross-channel performance by combining data from multiple sales channels.