Leveraging Cultural Trends

Answer

Nicole Thomas and Anand Mehta discuss how brands must move from rigid retail calendars to a culture-driven pace dictated by TikTok virality and AI discovery.

Source: [STEP BY STEP] Seizing the Seasonal Opportunity on Future Commerce.

Top episodes

1. 1. [STEP BY STEP] Seizing the Seasonal Opportunity

   Future Commerce

   Nicole Thomas and Anand Mehta discuss how brands must move from rigid retail calendars to a culture-driven pace dictated by TikTok virality and AI discovery.

2. 2. Ep 455: Harnessing the “Awareness Advantage” and Building Culturally Relevant Brands with Eugene Healey (@eugbrandstrat)

   DTC Podcast

   Brand strategist Eugene Healey discusses harnessing the 'Awareness Advantage' to build brands that resonate with current cultural movements and the zeitgeist.

3. 3. Commerce Is Culture: Muses, Archetypes, and Visions With Phillip Jackson

   Up Arrow Podcast

   Phillip Jackson explores how media and retail brands can understand the future of commerce by analyzing archetypes, muses, and cultural trends.

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