Leveraging Cultural Trends

Answer

Explores how brands must move from rigid calendars to 'culture's clock,' leveraging TikTok virality and rapid capital deployment to seize sudden trends.

Source: [STEP BY STEP] Seizing the Seasonal Opportunity on Future Commerce.

Top episodes

1. 1. [STEP BY STEP] Seizing the Seasonal Opportunity

   Future Commerce

   Explores how brands must move from rigid calendars to 'culture's clock,' leveraging TikTok virality and rapid capital deployment to seize sudden trends.

2. 2. Ep 455: Harnessing the “Awareness Advantage” and Building Culturally Relevant Brands with Eugene Healey (@eugbrandstrat)

   DTC Podcast

   Focuses on the 'Awareness Advantage' and building culturally relevant brands by aligning with the current zeitgeist to drive equity.

3. 3. Commerce Is Culture: Muses, Archetypes, and Visions With Phillip Jackson

   Up Arrow Podcast

   Phillip Jackson discusses the intersection of commerce and culture, teaching how to analyze cultural trends to make resonant strategic decisions.

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