Anastasia Kārkliņa Gabriel discusses building culturally intelligent brands by understanding and leveraging cultural narratives and trends for marketing strategy.
Anastasia Kārkliņa Gabriel discusses building culturally intelligent brands by understanding and leveraging cultural narratives and trends for marketing strategy.
Explores how commerce now runs on 'culture’s clock,' requiring brands to seize seasonal and viral opportunities driven by cultural shifts.
Focuses on using data-centric methods to remain culturally relevant and adaptable by identifying emerging trends and community values.