Legacy Brand Transformation

Top 3 podcast episodes answering this question on AskThePods · transforming legacy brands.

Answer

Vera Bradley’s CEO discusses the comprehensive brand refresh and strategy shift for the legacy accessory retailer.

Source: 380. How Vera Bradley transformed a legacy brand on Retail Gets Real.

Top episodes

  1. 1. 380. How Vera Bradley transformed a legacy brand

    Retail Gets Real

    Vera Bradley’s CEO discusses the comprehensive brand refresh and strategy shift for the legacy accessory retailer.

  2. 2. 412. How Brieane Olson is shaping the future of youth retail at Pacsun

    Retail Gets Real

    Pacsun’s CEO explains the process of evolving a legacy retail brand for the modern youth market.

  3. 3. 413. Leading Carhartt through growth, culture and change

    Retail Gets Real

    Carhartt's CEO shares strategies for navigating change and growth in an iconic, legacy family business.

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