Legacy Brand Transformation

Answer

CEO Jackie Ardrey discusses the 2024-2025 refresh of the 42-year-old brand Vera Bradley, focusing on modernizing the brand strategy and visual identity.

Source: 380. How Vera Bradley transformed a legacy brand on Retail Gets Real.

Top episodes

1. 1. 380. How Vera Bradley transformed a legacy brand

   Retail Gets Real

   CEO Jackie Ardrey discusses the 2024-2025 refresh of the 42-year-old brand Vera Bradley, focusing on modernizing the brand strategy and visual identity.

2. 2. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley’s leadership details their 360-degree rebrand, including logo updates, new product lines, and store experiences to transform the established bag brand.

3. 3. 412. How Brieane Olson is shaping the future of youth retail at Pacsun

   Retail Gets Real

   Pacsun CEO Brieane Olson shares insights on evolving a legacy youth retail brand over two decades, focusing on innovation and maintaining relevance with new generations.

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