Legacy Brand Transformation

Answer

Vera Bradley’s CEO discusses refreshing a legacy purse and travel brand's look and strategy to expand their consumer profile.

Source: 380. How Vera Bradley transformed a legacy brand on Retail Gets Real.

Top episodes

1. 1. 380. How Vera Bradley transformed a legacy brand

   Retail Gets Real

   Vera Bradley’s CEO discusses refreshing a legacy purse and travel brand's look and strategy to expand their consumer profile.

2. 2. 412. How Brieane Olson is shaping the future of youth retail at Pacsun

   Retail Gets Real

   Brieane Olson shares insights on reshaping and modernizing the legacy retail brand Pacsun over her two-decade tenure.

3. 3. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   The CEO and CMO of Vera Bradley detail their first major rebrand in 40 years, covering logo, product, and omni-channel updates.

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