Legacy Brand Revival

Answer

Jon Shanahan explains his role as marketing head at TRX, working to revitalize the legacy fitness brand after it became 'stale' post-Covid.

Source: Startup Vet Revives Legacy Fitness Brand on Ecommerce Conversations.

Top episodes

1. 1. Startup Vet Revives Legacy Fitness Brand

   Ecommerce Conversations

   Jon Shanahan explains his role as marketing head at TRX, working to revitalize the legacy fitness brand after it became 'stale' post-Covid.

2. 2. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   The leadership team at Vera Bradley details their 360-degree rebrand aimed at modernizing the 40+ year-old bag brand while balancing heritage.

3. 3. Esprit’s Scott Lux: ‘At the end of the day, the product and customer have to be the heroes’

   The Glossy Podcast

   Esprit’s Scott Lux discusses the brand's attempt at a U.S. comeback, focusing on customer-centricity and technological innovation.

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