Legacy Brand Revival

Answer

EVP Michelle Wlazlo discusses J.C. Penney's $1 billion reinvestment strategy to modernize the 121-year-old retailer.

Source: 323. A look at J.C. Penney’s $1 billion reinvestment project on Retail Gets Real.

Top episodes

1. 1. 323. A look at J.C. Penney’s $1 billion reinvestment project

   Retail Gets Real

   EVP Michelle Wlazlo discusses J.C. Penney's $1 billion reinvestment strategy to modernize the 121-year-old retailer.

2. 2. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley's CEO and CMO explain the 'fine art' of transforming their 40-year-old heritage brand for a new era.

3. 3. Esprit’s Scott Lux: ‘At the end of the day, the product and customer have to be the heroes’

   The Glossy Podcast

   Esprit’s Scott Lux discusses the brand’s comeback attempt in the U.S. market through product-centric and digital strategies.

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