An inside look at J.C. Penney’s massive initiative to modernize its image and operations to regain market share after decades as a retail staple.
An inside look at J.C. Penney’s massive initiative to modernize its image and operations to regain market share after decades as a retail staple.
Jon Shanahan discusses his role in refreshing TRX, a storied exercise equipment company, following a post-Covid slump and branding fatigue.
Damon Berger from Gap Inc. unpacks the playbook for rebuilding an iconic brand and executing a successful comeback in the modern retail era.