Jon Shanahan, marketing head at TRX, discusses modernizing a stale legacy fitness brand through rebranding and market repositioning strategies.
Jon Shanahan, marketing head at TRX, discusses modernizing a stale legacy fitness brand through rebranding and market repositioning strategies.
Vera Bradley’s leadership explains the 'fine art' of their first-ever total rebrand, balancing their 40-year heritage with contemporary logo and product updates.
A look at how the 100-year-old brand Belstaff used its past to inform a modern rebranding and replatforming effort.