Legacy Brand Revitalization

Top 3 podcast episodes answering this question on AskThePods · revitalizing a legacy brand.

Answer

Vera Bradley's CEO and CMO discuss the brand's first 360-degree rebrand in 40 years, including new products and experiences.

Source: Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand on The Glossy Podcast.

Top episodes

  1. 1. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

    The Glossy Podcast

    Vera Bradley's CEO and CMO discuss the brand's first 360-degree rebrand in 40 years, including new products and experiences.

  2. 2. 323. A look at J.C. Penney’s $1 billion reinvestment project

    Retail Gets Real

    A deep dive into J.C. Penney's $1 billion reinvestment project aimed at reviving the 121-year-old retail chain.

  3. 3. Startup Vet Revives Legacy Fitness Brand

    Ecommerce Conversations

    Jon Shanahan discusses the revitalizing of TRX, a storied exercise equipment company, through new marketing and brand turnaround strategies.

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