Legacy Brand Revitalization

Answer

Vera Bradley's CEO and CMO discuss their 360-degree rebrand of the 42-year-old bag brand, including new products and a celebrity ambassador.

Source: Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand on The Glossy Podcast.

Top episodes

1. 1. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley's CEO and CMO discuss their 360-degree rebrand of the 42-year-old bag brand, including new products and a celebrity ambassador.

2. 2. Startup Vet Revives Legacy Fitness Brand

   Ecommerce Conversations

   Jon Shanahan discusses his role in reviving TRX, a storied exercise equipment company, following a period of stale growth and post-Covid challenges.

3. 3. 323. A look at J.C. Penney’s $1 billion reinvestment project

   Retail Gets Real

   J.C. Penney’s CMO Michelle Wlazlo explores the $1 billion reinvestment plan to revive the 121-year-old retail chain by the end of 2025.

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