Legacy Brand Revitalization

Top 3 podcast episodes answering this question on AskThePods · revitalizing legacy brand identity.

Answer

Jon Shanahan discusses his role in revitalizing TRX, a storied exercise equipment brand that had become 'stale' post-Covid.

Source: Startup Vet Revives Legacy Fitness Brand on Ecommerce Conversations.

Top episodes

  1. 1. Startup Vet Revives Legacy Fitness Brand

    Ecommerce Conversations

    Jon Shanahan discusses his role in revitalizing TRX, a storied exercise equipment brand that had become 'stale' post-Covid.

  2. 2. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

    The Glossy Podcast

    Vera Bradley’s leadership discusses a massive 360-degree rebrand of the 42-year-old company to appeal to modern consumers.

  3. 3. 323. A look at J.C. Penney’s $1 billion reinvestment project

    Retail Gets Real

    A deep dive into J.C. Penney’s massive $1 billion plan to revive the 121-year-old department store chain by the end of 2025.

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