Legacy Brand Revitalization

Top 3 podcast episodes answering this question on AskThePods · revitalizing a legacy brand.

Answer

Jon Shanahan discusses revitalizing the iconic fitness brand TRX, moving from a 'stale' legacy status to a modernized market position.

Source: Startup Vet Revives Legacy Fitness Brand on Ecommerce Conversations.

Top episodes

  1. 1. Startup Vet Revives Legacy Fitness Brand

    Ecommerce Conversations

    Jon Shanahan discusses revitalizing the iconic fitness brand TRX, moving from a 'stale' legacy status to a modernized market position.

  2. 2. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

    The Glossy Podcast

    Vera Bradley’s CEO and CMO discuss the brand's first 360-degree rebrand in its 40-year history, aimed at contemporary consumers.

  3. 3. 323. A look at J.C. Penney’s $1 billion reinvestment project

    Retail Gets Real

    A look at J.C. Penney’s massive reinvestment project to revive the 121-year-old department store chain.

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