Legacy Brand Modernization

Answer

Vera Bradley's CEO and CMO discuss a 360-degree rebrand of the 42-year-old company, including modernizing the logo and product lines.

Source: Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand on The Glossy Podcast.

Top episodes

1. 1. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley's CEO and CMO discuss a 360-degree rebrand of the 42-year-old company, including modernizing the logo and product lines.

2. 2. LIVE at Shoptalk Spring: Architecting a 360° Wedding Ecosystem with David's Bridal

   Future Commerce

   David’s Bridal discusses reinventing its 76-year-old legacy business into a modern, tech-powered ecosystem for Gen Z customers.

3. 3. MCM’s Dirk Schönberger on maintaining 'a glimpse of heritage’ as the brand evolves

   The Glossy Podcast

   MCM’s Dirk Schönberger explains how to maintain heritage while evolving the brand for the modern era through a strategic refresh.

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