Legacy Brand Modernization

Answer

Vera Bradley’s leadership details their comprehensive 2024 rebrand and modernization strategy for the 42-year-old company.

Source: Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand on The Glossy Podcast.

Top episodes

1. 1. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley’s leadership details their comprehensive 2024 rebrand and modernization strategy for the 42-year-old company.

2. 2. Movado Brand president Margot Grinberg on reintroducing a legacy watch company to younger shoppers

   Modern Retail Podcast

   Movado’s president shares strategies for modernizing a legacy watch brand to resonate with millennial and Gen-Z consumers.

3. 3. This Legacy Brand’s Next 100 Years is Inspired by Its Past

   Shopify Masters

   British clothing brand Belstaff discusses its digital transformation and rebranding efforts to modernize for its next century.

← Search again on AskThePods