Legacy Brand Modernization

Top 3 podcast episodes answering this question on AskThePods · modernizing legacy brand identity.

Answer

Vera Bradley’s leadership discusses the 'fine art' of transforming their 42-year-old brand through a comprehensive 2024 rebrand.

Source: Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand on The Glossy Podcast.

Top episodes

  1. 1. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

    The Glossy Podcast

    Vera Bradley’s leadership discusses the 'fine art' of transforming their 42-year-old brand through a comprehensive 2024 rebrand.

  2. 2. This Legacy Brand’s Next 100 Years is Inspired by Its Past

    Shopify Masters

    British clothing icon Belstaff shares how they leveraged their 100-year history to drive a modern digital transformation and replatforming effort.

  3. 3. 323. A look at J.C. Penney’s $1 billion reinvestment project

    Retail Gets Real

    J.C. Penney’s CMO discusses a $1 billion plan to revive and modernize the 121-year-old department store chain by 2025.

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