Legacy Brand Modernization

Answer

Vera Bradley's CEO and CMO discuss a total rebrand of the 42-year-old company to remain competitive.

Source: Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand on The Glossy Podcast.

Top episodes

1. 1. Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

   The Glossy Podcast

   Vera Bradley's CEO and CMO discuss a total rebrand of the 42-year-old company to remain competitive.

2. 2. This Legacy Brand’s Next 100 Years is Inspired by Its Past

   Shopify Masters

   British heritage brand Belstaff discusses rebranding and replatforming to Shopify Plus for its next century.

3. 3. Movado Brand president Margot Grinberg on reintroducing a legacy watch company to younger shoppers

   Modern Retail Podcast

   Movado's president discusses how the legacy watch brand is evolving to capture the interest of Gen Z and Millennial shoppers.

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