Legacy Brand Adaptation

Answer

An exploration of Alpha Industries' transition from military outfitter to a modern fashion brand.

Source: CEO Mike Cirker on Alpha Industries' evolution from military outfitter to lifestyle brand on The Glossy Podcast.

Top episodes

1. 1. CEO Mike Cirker on Alpha Industries' evolution from military outfitter to lifestyle brand

   The Glossy Podcast

   An exploration of Alpha Industries' transition from military outfitter to a modern fashion brand.

2. 2. #60 The reinvention of Levi’s: Staying cool for over a century

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   Levi's Brand President JC Curleigh shares how the 100-year-old company reinvents itself to maintain vintage cool.

3. 3. Recode Decode: How Nat Geo uses Instagram to stay relevant

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