Legacy Brand Adaptation

Top 3 podcast episodes answering this question on AskThePods · modernizing legacy brand identity.

Answer

Movado's president explains how they are adapting their heritage watch brand to capture younger consumers who primarily use phones for time.

Source: Movado Brand president Margot Grinberg on reintroducing a legacy watch company to younger shoppers on Modern Retail Podcast.

Top episodes

  1. 1. Movado Brand president Margot Grinberg on reintroducing a legacy watch company to younger shoppers

    Modern Retail Podcast

    Movado's president explains how they are adapting their heritage watch brand to capture younger consumers who primarily use phones for time.

  2. 2. Content, Creators & Creativity: Why Milani Cosmetics’ Marketing Stands Out

    Retail Remix

    Milani Cosmetics' CMO discusses how the brand maintains relevance after 20 years by evolving its marketing while staying true to legacy values.

  3. 3. Lilly Pulitzer CEO Michelle Kelly: Our ‘balanced marketing mix’ includes catalogs and commercials

    The Glossy Podcast

    The CEO of Lilly Pulitzer shares how the established brand balances its heritage with contemporary digital marketing to stay successful.

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